Friday, December 31, 2004

Burger King vs. Hungry Jack's

Ever wondered what's the relationship between Burger King and Hungry Jack's? Their logos are so similar, you'd think they're the same company. So I asked the Burger King lady what's the real deal.

Apparently, they are related. Hungry Jack's is the first Australian's franchise of the Burger King Corporation. When Burger King expanded its operations to Australia, the trademark name is already in use, so they went for Hungry Jack's, named after franchisee Jack Cowin. But wait, there's more. When the existing Australian trademark for Burger King lapsed, the American company wanted to rename Hungry Jack's, but Cowin resisted. A court battle ensued, with Hungry Jack's winning the case. Burger King then proceeded to open several outlets across Australia, some located very close to Hungry Jack's outlets. Cowin later negotiated to buy these outlets and rename them.

As of today, only one Burger King outlet is left in the whole of Australia. And that's the one in Burwood, NSW. Try their Cheeseburger Meal Deal for only $2.50.

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