Just wanted to mention this smart advertisement for MasterCard. (They're a major sponsor of the Australian Open.) It shows Roddick hand-carrying his trophy on the plane, and getting into all sorts of tight spots. He and his trophy would be obstructing the in-flight movie. His ceremonial cheque would be blocking the corridor. The person in front of him would tilt his seat all the way down, squashing him and his trophy. The stewardess would "assist" him in jamming his trophy into the overhead compartment, and later on it would come crashing down on his head.
Next scene shows Roddick making plane reservations. This time he insisted on having two seats on the return flight, paid of course with his MasterCard. Normally, the ad would should him seated comfortably with a gleaming trophy beside him. As Roddick lost to Hewitt just a few days ago, the MasterCard ad now shows Roddick shaking his head slightly, and the seat beside him empty. Then this beautiful girl walks by and asks him if the seat is taken. She proceed to seat beside him. Now I'm thinking, what if Roddick never made that second ad - would he have won against Hewitt in the semi-finals?
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